Finding the direction
Helping small independent businesses and start-ups clarify their positioning, understand their customers and decide where to focus.
01 / 04 · First turn
Advise
Building a business is easier with someone to think it through with.
xVentures is my advisory arm. Since 2019, I’ve worked with businesses at very different stages, from independent owners and early start-ups finding their positioning to large organisations bringing new products to life.
That has included contracting for Unilever and, more recently, advising a start-up in preventative health. I help connect the bigger picture to the practical decisions: what to build, who it’s for and how to bring it to market.
xVentures Established 2019
Turning strategy into products
Contracting for large organisations, including Unilever, and working through the details of building and delivering digital products.
Working on what comes next
More recently, advising a start-up in the preventative health space on its direction and the product it’s bringing into the world.